Released on: August 11, 2008, 9:44 am

Press Release Author: PRSA

Industry: Media

Press Release Summary: Premier Technology Conference for Public Relations
Professionals to Feature Keynote Presentations from Paul Gillin and Peter Shankman


Press Release Body:
Renowned Technology Public Relations Experts to Speak at T3 PR Conference on
September 11, 2008 in New York City

Premier Technology Conference for Public Relations Professionals to Feature Keynote
Presentations from Paul Gillin and Peter Shankman

The Public Relations Society of America\'s (PRSA) Technology Section, in conjunction
with the PRSA New York Chapter, will hold the second annual T3 PR Conference, which
will focus on the theory, tactics and technology that drive high-tech public
relations. The full-day Conference will be held on Thursday, Sept. 11 at The
Lighthouse, 111 East 59th Street in midtown Manhattan. The technology conference
will offer public relations professionals, particularly those with clients in the
technology arena or who want to engage the latest technology tools and trends in
their work, a unique opportunity to meet and learn from technology communications
experts and fellow professionals from throughout the United States and abroad.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/PRSAT3/2008/34486


The conference keynote sessions will feature Paul Gillin and Peter Shankman. Gillin,
author of The New Influencers, and principal at Paul Gillin Communications, has
extensive industry experience including senior publishing and editorial positions at
TechTarget and Computerworld. Shankman, author of \"Can We Do That? PR Stunts,\" and
CEO of The Geek Factory, was the mastermind behind \"Help A Reporter Out,\" a service
that connects journalists with sources using a social media platform.

Early-bird registration discounts for the Conference are available through August
13. For complete details and to register, please click here:
http://www.prsa.org/networking/sections/technology/2008conference.html. To download
and print an application, please click here:
www.prsa.org/networking/sections/technology/documents/08RegistrationForm.pdf. For
program questions, please contact Don Bill at 212-460-1456 or don.bill@prsa.org.

Conference Sessions
Public relations experts from leading agencies, corporations and service providers
will come together with some of the leading technology editors, reporters and
bloggers to discuss timely and practical topics such as blogging, social media
strategies, viral marketing, video, and measurement techniques.

Conference sessions include: \"Will it Blend? The Viral Marketing Story;\" \"Meet the
Media: Leading Tech Bloggers;\" \"Meet the Media: Leading Tech Magazine Editors;\"
\"Meet the Media: Leading Tech Reporters at National Dailies;\" \"Igniting PR with
Video Tools, Methodology & Measurement;\" \"Tech PR & Social Media: New Skills &
Opportunities for PR Pros;\" \"Return on Participation: Measuring Social Media
Strategies in Tech PR;\" \"MicroMedia PR: Best Practices in Leveraging Microblogs for
PR;\" \"Hot Topics: Prominent PR Bloggers Speak Out;\" and \"Stitching It Together: An
Integrated Look at Technology PR.\"

Excellence in Technology Journalism Awards
The Excellence in Technology Journalism Awards will be presented at the Conference
luncheon. The Awards recognize journalists at general or business publications and
technical/trade magazines and newsletters who have published outstanding articles on
technology and innovation.

Sandra Fathi, president of Affect Strategies, and Henry Feintuch, managing partner
at KCSA Strategic Communications, are co-chairs of the Conference. \"We are very
excited to present such a solid lineup at this year\'s T3 PR Conference,\" explained
Fathi. \"We feel that we\'ve brought together some of the brightest and most
innovative minds in technology PR and marketing today. There is no other event that
offers this concentration of best practices, creative ideas and practical training
for the tech PR practitioner.\"

\"Last year\'s conference sold out immediately and solidified T3 as being the
must-attend event for public relations professionals working in technology and for
those individuals wanting to stay current on the latest tools and best practices,\"
added Feintuch. \"We have the entire tech PR ecosystem in one room -- leading tech PR
pros, journalists, bloggers and marketers. It\'s also a fantastic opportunity to
network and exchange ideas with colleagues from agencies as well as corporations,
nonprofits and government.\"

Full Conference Program

T3 PR Conference Keynote Presentations
Paul Gillin, author, \"The New Influencers,\" and technology journalist
Peter Shankman, author, \"Can We Do That? PR Stunts:\" CEO, The Geek Factory; and
\"Help A Reporter Out\" mastermind

T3 PR Conference Featured Sessions
Will it Blend? The Viral Marketing Story
George Wright, marketing director, Blendtec

Meet the Media: Leading Tech Bloggers
John Biggs, editor in chief, CrunchGear
Nick Gonzalez, analyst, TechCrunch
Joel Johnson, editor in chief, BoingBoing

Meet the Media: Leading Tech Magazine Editors
John Dix, editor in chief, NetworkWorld
Tom Wailgum, senior writer, CIO
John Abell, bureau chief, Wired

Meet the Media: Leading Tech Reporters at National Dailies
Leslie Cauley, technology reporter, USA Today
Saul Hansell, technology reporter, New York Times
Vishesh Kumar, journalist, Wall Street Journal

Igniting PR with Video Tools, Methodology & Measurement
Jonathan Heit, senior vice president, technology, Allison & Partners
Corey Kronengold, senior director, Tremor Media
Doug Simon, president & CEO, D S Simon Productions

Tech PR & Social Media: New Skills & Opportunities for PR Pros
David Bradfield, Peer Media Global Practice lead, Text 100
Aaron Uhrmacher, senior vice president, Fleishman Hillard Digital
Paull Young, social media strategist, Converseon

Return on Participation: Measuring Social Media Strategies in Tech PR
MicroMedia PR: Best Practices in Leveraging Microblogs for PR
Deirdre Breakenridge, author, \"PR 2.0, New Media, New Tools, New Audiences;\"
president and director of communication, PFS Marketwise

Hot Topics: Prominent PR Bloggers Speak Out
Joe Ciarallo, blog: PR Newser (mediabistro.com/prnewser); Horn Group
Phil Gomes, blog: Phil\'s Blogservations (philgomes.com/blog); vice president,
Edelman Digital; senior advisor, Society for New Communications Research
Colin McKay, blog: Canuckflack (canuckflack.com); director of research, education
and outreach,
Office of the Privacy Commissioner of Canada
Jeremy Pepper, blog: (pop-pr.blogspot.com) POP! PR Jots manager, public relations,
Boingo Wireless

Stitching It Together: An Integrated Look at Technology PR
Phil Missimore, senior vice president, Technology Practice, Waggener Edstrom

About the PRSA Technology Section
The PRSA Technology Section consists of professionals who counsel and create public
relations and marketing communications programs for technology companies and/or use
technology-based tactics in their public relations practices. Members are provided
with the news, events, tools and resources to help them do their jobs efficiently.
For more information, visit the PRSA Technology Section Web site:
http://www.prsa.org/networking/sections/technology/index.html. Additional
information can be found on its social networks on Ning and Twitter.

About the Public Relations Society of America
The Public Relations Society of America, headquartered in New York City, is the
world\'s largest organization for public relations professionals with nearly 32,000
professional and student members. PRSA is organized into 109 Chapters and 10
Districts nationwide, and 19 Professional Interest Sections and Affinity Groups,
which represent business and industry, counseling firms, independent practitioners,
military, government, associations, hospitals, schools, professional services firms
and nonprofit organizations. The Public Relations Student Society of America (PRSSA)
has 296 Chapters at colleges and universities throughout the United States, and one
Chapter in Argentina.


Web Site: http://www.prsa.org/networking/sections/technology/2008conference.html

Contact Details: Charlotte Maumus
880 Third Ave. New York, NY 10022
w: 212-896-1269
f: 212-697-0910
cmaumus@kcsa.com

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